At Rancho Lucero we produce high-quality dairy products, taking care of animal welfare and supporting our community.

RANCHO LUCERO

A Mexican company located in the heart of the Comarca Lagunera, recognized as one of the main milk producers in the country and as a benchmark in the agro-industrial sector.

Our operating model is based on the total integration of processes: dairy production, cattle fattening and breeding, food processing, state-of-the-art technology, and social commitment to our region.

Mission

To produce high-quality food that nourishes thousands of people, through integrated, efficient and sustainable processes; caring for our animals, respecting the environment and generating economic and social development in our region.

Vision

To be an agro-industrial model of excellence in Mexico and the world, recognized for its innovation, commitment to animal welfare, sustainability, certified quality and its positive impact on communities.

Values

Integrity

“If I see something wrong, I report it. If I make a mistake, I admit it.”

Innovation

“If I think of an easier, faster, or cleaner way to do something, I share it.”

Efficiency

“If I can save time or materials without lowering quality, I do it.”

Commitment

“I do my part and I’m willing to help if needed.”

Growth

“If I train myself, learn something new, or help others improve, we are growing together.”

Lucero Dairy

Rancho Lucero is a Mexican agribusiness located in the Comarca Lagunera region. It integrates the entire production process: from raising livestock and dairy production to food processing.

With tens of thousands of Holstein cows and a daily production of more than one million liters of milk, it is one of the largest and most advanced operations in Mexico.

Its structure includes:

  • Certified dairy barns
  • Loneg Dairy processing plant.
  • Cattle feedlot.
  • Grain terminal with rail-based logistics
    Natural grazing pastures.
  • Technified slaughterhouse (Loneg Beef) currently under development.

Rancho Lucero goes beyond the countryside

Lucero Medical Clinic

First-contact care and low-cost medicine for employees and nearby communities.

Support for local producers

Through agricultural refurbishment schemes (corn and sorghum).

Partnerships with universities and schools

Promoting knowledge and the development of young talent.

Internal events and celebrations

The strengthen identity, camaraderie and institutional pride.

Stories of overcoming adversity

Within the team, they share ideas to inspire and motivate.

CERTIFICACIONES